This is a slightly adjusted version of our article published in The Globe and Mail, Canada’s top national daily newspaper. You can see the published article here:
As an entrepreneur you don’t have dozens things to deal with, but hundreds: public relations & marketing, sales, technology, finance and accounting, human resources... At the end of the day, it all boils down to the two most important things: your customers and your product. The big question is how to build a product that will be embraced by customers. It’s a long road to convert an initial idea into a successful product. Below we lay out ten extremely cost-efficient ways to test and improve your product or service.